Clik here to view.
The Art of Setting Facebook KPIs
The real value of internet marketing is in the ease of setting up analytics by communication channel, measuring performance of campaigns and thereby directing/redirecting valuable marketing budget...
View ArticleClik here to view.
EU Cookie Directive: What, Why, Who, When and How?
Like it or not, the deadline for complying with the EU cookie directive is drawing very close. No matter how nonsensical this law seems, the sad reality is that it’s the law – and website owners have...
View ArticleClik here to view.
Google's 'Over Optimisation' Algorithm Update – Coming Soon!
Many speculated for weeks over the launch of Google’s next algorithm update targeting websites that Matt Cutts described as “over optimised”. The new algorithm update is meant to launch in the next...
View ArticleSEO & Social Media Tips & Takeaways | SMX London 2012
The second day of SMX started with a panelist discussion on social shares, and top tips on how marketers are truly going to be influential. Here are the top takeaways from the first morning session...
View ArticleClik here to view.
Will Publishing Reviews Destroy Your Brand?
Online reviews can be a divisive idea among marketers. Some welcome the user-generated keyword-rich content and increased transparency. Others argue that they have to be censored or you risk negative...
View ArticleClik here to view.
Tips for SEOs on initial agency-client engagement
As this is my first post on the SEOptimise blog, I wanted to write on a subject that reflects a situation that I find myself in an awful lot. No doubt this is a situation that anyone reading this post...
View ArticleClik here to view.
Tips for in-house marketers on engaging with an agency: senior marketers...
There comes a time in the life of an in-house marketer when they need agency support in order to implement and manage offline and online campaigns. However, building a solid working relationship...
View ArticleClik here to view.
The ultimate content audit checklist
I think it would be fair to say that Google’s major algorithm updates in the last couple of years have seen us all asking ourselves some tough questions about the quality of what we’re putting on the...
View ArticleClik here to view.
Why Rebrand? Why Now?
You may have noticed that we have recently rebranded from SEOptimise to White.net. If you haven’t, then you may be a little confused as to why the SEOptimise website is now branded White! Well now you...
View ArticleClik here to view.
Essential YouTube Best Practices
YouTube, like all social media, can be an excellent channel for stirring up interest in your brand and keeping your followers up to date with company news, but only if it’s managed correctly. That’s...
View Article
